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Sign Making

Sign Making in Australia

Online advertising has snagged away some revenue from Sign Making industry. Signs, however remain a great way to reach mass markets. Traditional signage is slowly being replaced with customizable digital technology.

Purchasing a smaller company and serving a local market may work out best. The costs for breaking into digital signage are very high. You will have to raise substantial capital first.

Sign Making Business

If you are considering a sign making business for sale, you'll probably want to look at a smaller company. The costs will be affordable, and you'll have an established name in the local market.

Be sure you possess the necessary licenses to operate in your jurisdiction. Fill out the paperwork declaring your legal operating entity.

Prepare your plan of attack. How will you market your company in your locality? Who is your competition? What will your pricing be?

What will your source of capital be? Are you going to use your own cash? How will you locate additional sources of funding? Perhaps you can buy a very small company to start and attempt to grow it later on.

Your company will need a phone line, computer system, accounting program, and a vinyl cutter. Be sure to have a suitable and reliable vehicle available for delivering your product.

Your prized piece of equipment will probably be your graphic design software. Some sign machines will come pre-loaded with the best software packages.

Purchase all necessary marketing materials. You will need business cards, brochures, fliers, and many others. Distribute them to anyone who might have an interest in your services.

Make sure you have an attractive and easy-to-use website. This goes doubly for the sign business. Represent yourself well online and people will inquire about your products.

Attend meetings at your local chamber of commerce to help spread the word about your company. Offer people special prices to get customers in the door. Raise your rates later on when your name is more established.

If you are considering buying a sign making business, know your local market. The demand in each area can vary widely. If you are considering selling a sign making business, you should be able to command a reasonable price.

About the Author

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This Wiki was written by Andy White, CEO of Biz Trader Opens in new window.